Hi all
I'm Maebh. I have a short questionnaire on craft beer consumers to do as part of a course I'm doing on entrepreneurship, I was wondering if I could post the questions here and get a few responses.Is this the best place to post it ?
Fire away. :)
Thanks .
1. Where do you go to buy craft beer?
2. Are you brand loyal ?
3. Does a strong brand help to sell the beer to you or is it all about taste ?
4. How many brands have you tried ?
5. Is buying locally produced beer important to you ?
6. Are you more likely to go for a bottle conditioned beer ?
7. How much is fair value for a 500ml bottle of 'decent' craft beer ?
8. Do you look for unusual flavours in craft beers ?
9. Would you think less of a brand if you saw it in a discount supermarket ?
10. Would you be suspicious to see a premium brand suddenly at a low price ?
10. Have you experienced 'brand fatigue' with all the new beers coming to market ?
Hi Maebh
Nobody will answer your questionnaire in that format on a public forum.
Here's what happened to the last on that came in like that ;)
http://www.nationalhomebrewclub.ie/forum/index.php/topic,9139.msg113644.html#msg113644
Create and external Survey using something like https://www.surveymonkey.com/ and post us back the link.
You will get a lot more respondents as its anonymous and have a good read of their tips in its construction https://www.surveymonkey.com/mp/survey-guidelines/?ut_source=header.
Here is an example of the last well constructed survey that was requested recently
http://www.nationalhomebrewclub.ie/forum/index.php/topic,15078.msg142283.html#msg142283
Next you are going to tell us "I can't do all that its to be in for Friday" :D
ok, thanks for the advice.
1. Where do you go to buy craft beer? off license
2. Are you brand loyal ? no
3. Does a strong brand help to sell the beer to you or is it all about taste ? i buy for the beer but no doubt strong branding does it for others
4. How many brands have you tried ? many
5. Is buying locally produced beer important to you ? secondary to value
6. Are you more likely to go for a bottle conditioned beer ? no, but I am more likely to go for a bottled beer
7. How much is fair value for a 500ml bottle of 'decent' craft beer ? 2.50
8. Do you look for unusual flavours in craft beers ? yes, and if i find them i generally don't buy that brand again
9. Would you think less of a brand if you saw it in a discount supermarket ? no
10. Would you be suspicious to see a premium brand suddenly at a low price ? more curious than suspicious
10. Have you experienced 'brand fatigue' with all the new beers coming to market ? yes
Given up Coke & Hookers for lent, LE? Sorry, don't know why I capitalised the C and H. Makes it look more like a brand name.
Thanks for finding that first link, CH. Well worth a re-read from time to time!
Most of us will take the time to fill out a survey monkey survey, if you draw one up.
LE what happened :D
https://www.youtube.com/watch?v=iDEDWKiXQ5o
Quote from: Tom on February 23, 2016, 11:14:43 AM
Given up Coke & Hookers for lent, LE? Sorry, don't know why I capitalised the C and H. Makes it look more like a brand name.
I'm a good catholic boy, here to help and fill surveys as required of me.
Quote from: CH on February 23, 2016, 11:16:21 AM
LE what happened :D
https://www.youtube.com/watch?v=iDEDWKiXQ5o
hahaha, i had that on loop for about 30 minutes this morning! ;D
It may have saved my monitor from going out the window.
1. Where do you go to buy craft beer? McHugh's Kilbarrack Rd
2. Are you brand loyal ? No.
3. Does a strong brand help to sell the beer to you or is it all about taste ? Branding is important. If an amazing beer came in Tesco Value stripes (https://thebeerdiary.files.wordpress.com/2011/06/tesco2bvalue2blager.jpg) I wouldn't touch it
4. How many brands have you tried ? Heaps
5. Is buying locally produced beer important to you ? Yes
6. Are you more likely to go for a bottle conditioned beer ? Yes because the types of beer I'm interested in buying are more likely to be bottle conditioned. But I don't think there's anything specifically better about bottle conditioning
7. How much is fair value for a 500ml bottle of 'decent' craft beer ? €2.50
8. Do you look for unusual flavours in craft beers ? Definitely. I like sours
9. Would you think less of a brand if you saw it in a discount supermarket ? No
10. Would you be suspicious to see a premium brand suddenly at a low price ? No
10. Have you experienced 'brand fatigue' with all the new beers coming to market ? No
Quote from: Simon_ on February 23, 2016, 11:41:21 AM
3. Does a strong brand help to sell the beer to you or is it all about taste ? Branding is important. If an amazing beer came in Tesco Value stripes (https://thebeerdiary.files.wordpress.com/2011/06/tesco2bvalue2blager.jpg) I wouldn't touch it
Check out Tesco's revisionist range. Very basic branding but awesome beers.
(http://static1.squarespace.com/static/52536652e4b007332ef4ecf4/533f1573e4b05fdb12d7ff46/534d9d9ee4b003b8e25e12e6/1397595566709/Revisionist01.jpg)
well the lager does not have a stripe :P
That branding looks fine
If they looked like this would you bring them to bbq?
(https://thebeerdiary.files.wordpress.com/2011/06/tesco2bvalue2blager.jpg)
the "440ml" and "2% volume" put me off more than the stripe ;)
The Rye Pale Ale is a cracker,love it :)
1. Where do you go to buy craft beer? Molloys off licence Nutgrove shopping centre
2. Are you brand loyal ? No
3. Does a strong brand help to sell the beer to you or is it all about taste ? Packaging definitely has an impact and draws you to pick the beer.
4. How many brands have you tried ? 30+
5. Is buying locally produced beer important to you ? Yes
6. Are you more likely to go for a bottle conditioned beer ? No
7. How much is fair value for a 500ml bottle of 'decent' craft beer ? €3-€3.50
8. Do you look for unusual flavours in craft beers ? Yes but in a good way
9. Would you think less of a brand if you saw it in a discount supermarket ? No but id check the sell by date just incase
10. Would you be suspicious to see a premium brand suddenly at a low price ? Yes
10. Have you experienced 'brand fatigue' with all the new beers coming to market ? Yes
1. Where do you go to buy craft beer?
Anywhere I can.
2. Are you brand loyal ? No
3. Does a strong brand help to sell the beer to you or is it all about taste ? Taste
4. How many brands have you tried ? Loads
5. Is buying locally produced beer important to you ? Yes
6. Are you more likely to go for a bottle conditioned beer ? No
7. How much is fair value for a 500ml bottle of 'decent' craft beer ? €2.50
8. Do you look for unusual flavours in craft beers ? I don't actively look for them but like trying them when I come across them.
9. Would you think less of a brand if you saw it in a discount supermarket ? No
10. Would you be suspicious to see a premium brand suddenly at a low price ? No
10. Have you experienced 'brand fatigue' with all the new beers coming to market ? Yes
1. Where do you go to buy craft beer? Wherever I see it. Mostly Vineyard (Belfast), Tesco, Sainsburys and Winemark
2. Are you brand loyal ? Nope, but I do lean towards local when I can
3. Does a strong brand help to sell the beer to you or is it all about taste ? Taste alone. A polished turd is still a turd.
4. How many brands have you tried ? Numerous.
5. Is buying locally produced beer important to you ? Yes
6. Are you more likely to go for a bottle conditioned beer ? Not necessarily
7. How much is fair value for a 500ml bottle of 'decent' craft beer ? £2.00 (sterling)
8. Do you look for unusual flavours in craft beers ? Moreso now than before, due to the increasing amount of similar tasting beers appearing from all corners.
9. Would you think less of a brand if you saw it in a discount supermarket ? Nope. St. Austell's Proper Job is now £1.50 in Tesco. 2 years ago you couldn't get it outside of Cornwall. Guess it depends if you count Tesco as 'discount'.
10. Would you be suspicious to see a premium brand suddenly at a low price ? Nope. See answer to #9
11. Have you experienced 'brand fatigue' with all the new beers coming to market ? Definitely getting there. See answer to #8
HTH,
-Barry