https://www.brewdog.com/diydog
There a few there I'd like to try...
Wow I was expecting a hand full of recipes not 226 pages worth. I'm surprised they didn't make it into a proper book and sell them. Definitely going to try a few recipes.
So..anyone got a recommendation on how to get a physical copy ? The book looks really good. I was wondering about printing it out as something laminated, in a ring-binder. Is that a thing you can get done in Snap ?
Yeah getting it printed should be no problem, as they gave it away for free so there's no copyright issues.
Punk and Dead Pony is a cert for me. Two of my favs .
I wonder why they did it?
"With DIY Dog we wanted to do something that has never been done before as well as paying
tribute to our home brewing roots. We wanted to take all of our recipes, every single last one,
and give them all away for free, to the amazing global home brewing community.
We have always loved the sharing of knowledge, expertise and passion in the craft beer
community and we wanted to take that spirit of collaboration to the next level."
They've got enough momentum at the moment that it isn't going to make a dent on their business
Quote from: bigvalen on February 25, 2016, 02:53:55 PM
So..anyone got a recommendation on how to get a physical copy ? The book looks really good. I was wondering about printing it out as something laminated, in a ring-binder. Is that a thing you can get done in Snap ?
They have a printed book on offer, here's how to get it https://www.brewdog.com/lowdown/blog/topup-dog
That's a great gesture from them. I'll be trying one or two of those recipies sometime soon. It's a good way to get a feel for what the ingredients will deliver in terms of taste, especially if you're familiar wih their beers.
Good dog!
Quote from: Pheeel on February 26, 2016, 01:41:27 PM
They've got enough momentum at the moment that it isn't going to make a dent on their business
No one should be afraid to share their recipes. Process is just as important. If you are confident in what you do then I don't see the issue.
From what I've seen, some of the recipes don't look quite right to me. Anyone else got the same thoughts?
Only disappointment for me is that there is no recipe for There is no Santa. Really wanted to see that.
Quote from: bigvalen on February 25, 2016, 02:53:55 PM
So..anyone got a recommendation on how to get a physical copy ? The book looks really good. I was wondering about printing it out as something laminated, in a ring-binder. Is that a thing you can get done in Snap ?
It only costs about a fiver to get something wire bound with a clear plastic front and back
Guy on reddit has parsed all these to work with beersmith
https://www.reddit.com/r/Homebrewing/comments/48dzdn/scottish_microbrewery_brewdog_publishes_pdf_of/
Geddin!
I applaud what they have done, and fair play, but the more recipes I look at, the more I think there are some quite big mistakes in a number of them. I certainly wouldn't do many of them now without checking what exactly I might end up with.....
I plugged Punk into beersmith and it seemed to be right (aside from IBUs which vary anyway and I'm sure they adjust to themselves)
#7 is a good example - 12kg grain bill for 23l? Their stout is even bigger - close to 14kg....
I plugged #7 into beersmith, OG was about 1093 I seem to recall.
Definitely some questionable instructions in it. Lots of 250 gramme dry hop additions.
I think it's awesome that they've released all their recipes and think other craft breweries should follow suit (would love to make my own Tiny Rebels and Sirens). It's a marketing tactic basically which will improve brand loyalty. I'm writing a piece on it at the moment and will post a link once it's live.
Quote from: jceg316 on March 06, 2016, 03:42:39 PM
I think it's awesome that they've released all their recipes and think other craft breweries should follow suit (would love to make my own Tiny Rebels and Sirens). It's a marketing tactic basically which will improve brand loyalty. I'm writing a piece on it at the moment and will post a link once it's live.
I agree, just a shame some of the recipes are questionable. I wouldn't do many of them without plugging them into a brew calculator first.
Quote from: ManseMasher on March 06, 2016, 03:58:59 PM
Quote from: jceg316 on March 06, 2016, 03:42:39 PM
I think it's awesome that they've released all their recipes and think other craft breweries should follow suit (would love to make my own Tiny Rebels and Sirens). It's a marketing tactic basically which will improve brand loyalty. I'm writing a piece on it at the moment and will post a link once it's live.
I agree, just a shame some of the recipes are questionable. I wouldn't do many of them without plugging them into a brew calculator first.
I know what you mean. Some of those OGs are insane when looking at the grain bill, it must be made for pretty high brew house efficiencies.
I hope to see people's results over the next 2 weeks. Punk IPA is a solid ale, but you need a million hops to make it, which makes logistics annoying. It's possible to make an equally good IPA with less varieties of hops. But this is my lazy side talking.
Here's my article on the matter: http://www.honestbeerguide.com/beer-reviews/so-you-can-now-brew-brewdog-yourself-but-why/. The blog is still a work in progress but the article itself is finished. I come from a marketing background and used to help plan these types of strategies.
I hope you enjoy and would like to know your opinions.
Quote from: jceg316 on March 07, 2016, 09:53:04 AM
Here's my article on the matter: http://www.honestbeerguide.com/beer-reviews/so-you-can-now-brew-brewdog-yourself-but-why/. The blog is still a work in progress but the article itself is finished. I come from a marketing background and used to help plan these types of strategies.
I hope you enjoy and would like to know your opinions.
Just showed this quote to a mate drinking a crappy dutch beer..
A factory like Stella Artois or Heineken won't touch that with a ten foot barge pole. Their business model is about making the cheapest product so they can plough their money into marketing, so their customers don't realise they are drinking cheap fizzy liquid.He is not impressed, but I thinks its funny as hell!! :D
Quote from: Motorbikeman on March 07, 2016, 11:51:12 PM
Quote from: jceg316 on March 07, 2016, 09:53:04 AM
Here's my article on the matter: http://www.honestbeerguide.com/beer-reviews/so-you-can-now-brew-brewdog-yourself-but-why/. The blog is still a work in progress but the article itself is finished. I come from a marketing background and used to help plan these types of strategies.
I hope you enjoy and would like to know your opinions.
Just showed this quote to a mate drinking a crappy dutch beer..
A factory like Stella Artois or Heineken won't touch that with a ten foot barge pole. Their business model is about making the cheapest product so they can plough their money into marketing, so their customers don't realise they are drinking cheap fizzy liquid.
He is not impressed, but I thinks its funny as hell!! :D
Haha, he should try some craft beer, then he'll understand!
There are some good points in that article and some i've beeen thinking about, particularly that I'm more likely to buy a few brewdog beers now for a couple of reasons:
1 - to see if it's a beer I'd be interested in brewing (i might go through 3 or 4 before deciding on one to brew)
2 - to compare my end result to their commercial product. (and chuckle to myself thinking how clever I am)
Releasing the recipes also must have made their servers explode with all the new footfall to their website.
And who has not (even for a moment) considered investing in 'equity for punks' to get the hardback copy. I didn't even know about equity for punks until then, and there are probably thousands of others.
Invest in Equity for Punks - that's a good point as well. I've looked into EFP a few "rounds" ago but it didn't seem like it was worth the money. It's more of a Brewdog Membership Club than owning shares in a business. But this is probably the best perk available, and maybe enough to make me consider again...
Brewdog generally make good beers, but if you're on the lookout for one to make I'd get Hardcore IPA - a really smooth imperial IPA.
i'm not a huge fan of hardcore ipa to be hinest. It's a bit too much for me.
The cynic in me thinks they have released these recipes as it does not affect their business in any way and might help them curry favour with the home brew community. I personally find them to be about as 'punk' as U2, given they have a megabrewery and a hotel in the offing.
They are definitely not what they market themselves as. The fact their flagship is called Punk yet they toned it down to make it more palatable to a wider market says it all. Still they make tasty beer and this was a great gift to us homebrewers. Plenty of bigger craft breweries out there who could do this too and don't.
I just finished brewing a Punk-ish sort of beer, definitely not a clone but a similar grist (added some wheat) and used different hops, largely due to what was available that wasn't 2014. Used their quantities as a guide though. So its like a wheaty Punk with Simcoe, Centennial and Citra. So hopefully a similar light malt character but more tropical than grapefruit.
On Hardcore IPA, I really like it but I'm not sure I'll ever make a hoppy beer thats that strong. I just wouldn't get through it all before it went stale.
They've now released DIY Dog V2, which includes all their upcoming recipes.
https://www.brewdog.com/lowdown/blog/diy-dog-v20