Macros masquerading as craft, are there many on the off licsence shelves?

[Qs]

McGargles - I'm not even going into that

Whats this? I thought they were independent.

[helmet]

Aughnacloy SuperValu will sort you out! (Best chicken sandwiches on the island!)

Clonmel really annoys me too. It's bloody everywhere in Belfast now. Just take a pint of yellow fizzy  water, name it after an Irish town and bingo; every gullible punter in the country is buying it. I might as well jump on this gravy train, bottle my own effluent and sell it as 'Aughnacloy Ale'. Minted, I'd be.

-Barry

[SprocketFuel]

McGargles - I'm not even going into that

Whats this? I thought they were independent.

http://www.ryeriverbrewingco.com/beer/all/

Francis' Big Bangin' IPA is still an amazing beer, no matter who or what makes it

[Pheeel]

I got a response back from Tescos:
Apologies we should not have used the term "craft beer" beer here. The craft beer offering is currently part of a "4 for €10" promotion as advertised and covers 86 lines which are a mixture of global brands (not craft beer) and locally produced craft offerings. The aim of this offer is to allow the customer choose a variety of products within a single price point. The term craft beer is not used in any of our signage in store.

[johnrm]

Nothing from Supervalu though?
Ironic that a wholly owned irish company who actively promote entrepreneurs and Craft business would market incorrectly or not respond to a genuine and valid concern.

[johnrm]

They must be busy fielding the thousands of identical queries from similarly concerned beer aficionados.

[Qs]

McGargles - I'm not even going into that

Whats this? I thought they were independent.

http://www.ryeriverbrewingco.com/beer/all/

Francis' Big Bangin' IPA is still an amazing beer, no matter who or what makes it

What I meant was I thought Rye River were an indpendant craft brewery that just did a load of own brand stuff as well.

[Pheeel]

Supervalu only care about making money, everything else is secondary.

We should make an active effort to stop using the "craft" moniker as it's meaningless, microbrewery is a legal thing so it can be verified, stone barrel have a "made in a microbrewery in ireland" logo on their bottle, this is different to the ICBI symbol to enhance confusion! Once there's a common symbol used by all the micros it'll be easy to spot the real deal.

Well the ICBI is the common symbol. And the C stands for Craft 😃

[DEMPSEY]

I thought that the micro brewery's had developed a logo for themselves to identify that they are Irish micro's . What happened to that.

[Pheeel]

I thought that the micro brewery's had developed a logo for themselves to identify that they are Irish micro's . What happened to that.

This puppy
http://www.icbi.ie/symbol.html

[DEMPSEY]

Must check if its on their bottle

[LordEoin]

At the end of the day, the term 'Craft Beer' is just a marketing ploy that we all fell for.
Does it really matter if a decent beer brewed by a micro or macro brewery?
I'd have no problem buying 'Heineken IPA' it over 'John&Mary's Micro Craft beer' if it was a better and more consistent product.

[helmet]

At the end of the day, the term 'Craft Beer' is just a marketing ploy that we all fell for.
Does it really matter if a decent beer brewed by a micro or macro brewery?
I'd have no problem buying 'Heineken IPA' it over 'John&Mary's Micro Craft beer' if it was a better and more consistent product.

That's a fair enough point, it just boils down to what our definition of "better" is. What a lot of us on this forum value in a beer doesn't necessarily tally with the values of a macro. Obviously the micros are also intent on making a profit, but their market share is very much dependent on matching their product with our values. I'd buy a well produced, tasty macro happily, but it does my soul a bit of good to send a few quid John and Mary's way if they're putting in the effort.

[Eoin]

I'd prefer to buy local if they can meet my preferences and quality standard.

This is one of the reasons that I haven't bought a Diageo product in a while if I can avoid it. I'd rather support homegrown industry and take this recession on in tangible ways, this is preferable to bolstering a Diageo shareholders bank account, no offence Rory.

[LordEoin]

I like Orchard Thieves.