Hello, My Name is Vladimir

[mr hoppy]

I'm sure it's not rebadged Hardcore, and if they cared that much about human rights in Russia, or gay peoples' human rights for that matter, they'd plenty chance to speak up before now.

Crassly oportunistic viral marketing from my least favourite corporate beer hipsters.

[Greg2013]

Everyone is entitled to their own opinion, well most of the time anyway, however i have to disagree with you on that one about what Brewdog are doing here, tell me exactly what Brewdog are doing for the attacks in Russia that would not be more appropriately served by a piece on the BBC or in a major UK newspaper that does not put their beer first and foremost in this fight?

It wouldn't be brewdog then. It would also get no attention. There are people going through traditional politics and media to address the issue, and is it helping? This is a different way, from a commercial source admittedly, of focusing attention on the issue in a different way.

It's focusing attention on Brewdog though not the truely worthy cause of what is going on in Russia.

I'm sure it's not rebadged Hardcore, and if they cared that much about human rights in Russia, or gay peoples' human rights for that matter, they'd plenty chance to speak up before now.

Crassly oportunistic viral marketing from my least favourite corporate beer hipsters.

Spot on Mr.Happy at least one other persons mind and eyes are open on what is going on

[Eoin]

Is opportunistic marketing an issue when it is also raising awareness of an issue?

Personally I think they risk their brand by getting involved in politicking, it's not smart in the long term and will alienate some, but it's the way they do it.

I see both sides, but I think the overall is primarily positive and not a negative.

[mr hoppy]

Consciousness raising, seriously? Band wagon jumping might be a wee bit closer. Putin's already striking poses to distance himself from accusations of homophobia in the mainstream media. Usually the Russian government doesn't care what the west thinks - it only cares now because it doesn't want some kind of spat overshadowing the Olympics. Of course, this is the reason why activists have made this an issue now. Our Scottish friends aren't setting this agenda - they are just reacting. I don't see their posturing as positive or negative in terms of the substantive issue. I'd imagine it won't have much impact.   

And I bet the beer's either rebadged, or horrible.

[johnrm]

I caught a piece on Tubridy this am. He spoke of a program on TV showing the homo-bashing 'sport' that is rife in Russia. Scary stuff.