Shit Irish Breweries

[IrishBeerSnob]

Maybe not - but there is an ingrained cynicism among the pubs i've talked to about it - even taking in bottles
Diag/Heino have em round their little fingers.

There are undoubtedly issues with consistancy and price.

[Boycott]

I know i'd a pint of Bru Pale in a local hotel at the weekend €4.20 a pint - macro's all more expensive.
Was in a different pub in the town and it was €5.20 and macros about same price.

We just don't have that culture of supporting the local brewery like they do in the UK

I heard of a restaurant charging 7.50e for a pint of draught BRU a few weeks ago. Thats mental pricing.

[mr hoppy]

€18 for 8 is below cost. They're probably around €2 wholesale, plus VAT.

Retailer can reclaim VAT, plus big supermarkets are very good at squeezing suppliers, particular when they discount product.

[mr hoppy]

True enough, but as I said I doubt the full discount comes out of the multiple's margin.

[johnrm]

Ask Sam rather than speculate. There may be a contract in place, cheaper earlier, dearer later, averaging at legal and not below cost selling.

[johnrm]

Sam is a (smart) business man and knows the rules.
To claim below cost selling, you would need to know his raw material costs.
Do you know what Sam's costs are?

[LordEoin]

Thinking of having a hairy goat by a roaring fire,  this would have a totally different meaning in Iraq

best comment ever. Well done sir! giggles

regarding below cost selling.. I'd far rather give Tesco tenner for 5 beers than some local shop owner a tenner for 3.
It doesn't bother me if it's only a marketing ploy to steal business from the small shop.
I'm sure most of us will avail of the seasonal booze prices in Tesco. More power to 'em!

On the other hand though, I don't mind paying more for a great beer. Got a Nogne O 500 a few months back at €9 for a 500ml bottle and loved it. I had no problem with the amount I spent.
Was charged €7.30 for a pint of 9 White Dear Stag Rua (Red Ale) a few days ago and the price left a sour taste in my mouth. I enjoyed the beer but I probably won't buy their beers again unless I see them somewhere at a reasonable price (€5 - 5.50 for a pint)

[auralabuse]

I would imagine it's about getting market share also.  It allows far more people taste the beer at those prices thus allowing for a higher amount to become brand loyal and seek out bru's products elsewhere when the promotion ends

[LordEoin]

for sure. I never bothered with sierra nevada beers until i saw them in Tesco for 5 for a tenner. now i get them occasionally as a safe go-to american.
instant brand loyalty by breaking down the natural and human apprehension of trying something new.

[Pheeel]

The Sierra Nevada i've  had here was not good. It doesn't seem to travel in bottle or keg 

[Qs]

On the other hand though, I don't mind paying more for a great beer. Got a Nogne O 500 a few months back at €9 for a 500ml bottle and loved it. I had no problem with the amount I spent.

Spot on. I'll happily pay a premium for Nogne O beer too. They make special beer. I feel that way about Rochefort 10 and a few others as well. However there is a lot of over priced beer out there. Mikkeller for instance make really good beer but not €5 for a 330ml bottle good.

I absolutely love Odell IPA but I'm not paying the €4 my local offie wants for it. Especially not when half the time its not fresh. In fact that was the main reason I wanted to make my own beer, so I could get nice hoppy beer fresh without spending a fortune on it.

[Qs]

The Sierra Nevada i've  had here was not good. It doesn't seem to travel in bottle or keg 

I drink the pale ale on tap all the time, I think it holds up well. I'm drinking their celebration ale right now and its fantastic.

[Taf]

Thinking of having a hairy goat by a roaring fire,  this would have a totally different meaning in Iraq

best comment ever. Well done sir! giggles

regarding below cost selling.. I'd far rather give Tesco tenner for 5 beers than some local shop owner a tenner for 3.
It doesn't bother me if it's only a marketing ploy to steal business from the small shop.
I'm sure most of us will avail of the seasonal booze prices in Tesco. More power to 'em!

On the other hand though, I don't mind paying more for a great beer. Got a Nogne O 500 a few months back at €9 for a 500ml bottle and loved it. I had no problem with the amount I spent.
Was charged €7.30 for a pint of 9 White Dear Stag Rua (Red Ale) a few days ago and the price left a sour taste in my mouth. I enjoyed the beer but I probably won't buy their beers again unless I see them somewhere at a reasonable price (€5 - 5.50 for a pint)

Wow €7.30 a pint is insane. Where wss that?

[LordEoin]

rochestown park hotel

[Taf]

rochestown park hotel

Still madness.  Any idea how much for a pint of macro?