Multinational beverage company share of Irish beer market?

[Ed]

Bit of a random question, I've to do a research proposal for college (just the proposal mind) and am thinking about doing it on something around the sustainability \ growth of craft brewing in Ireland and am just trying to get my head around what way I'd angle it... I've been looking for a breakdown of the market share of beer in ireland but can't seem to find anything except that irish craft beer accounts for roughly 1% of total sales... anyone know where I could look for more info in a short timeframe?

Cheers!

PS it might be somewhere obvious i haven't thought to check, I've been staring at this screen for hours and my brain may be broken.

[irish_goat]

Do you mean you want to know what individual share of the market Heineken, Diageo etc have?

[Ed]

Do you mean you want to know what individuals share of the market Heineken, Diageo etc have?

exactly!

[DEMPSEY]

Hah good luck on them giving you that info.

[irish_goat]

It's not readily available but you could ask these people. http://www.abfi.ie/Sectors/ABFI/ABFI.nsf/vPagesBeer/Home!OpenDocument

I know in 2013 Diageo had a 44% market share (on and off trade) but that's probably gone down by now.

[DEMPSEY]

Would Government stats office have any info to help you.

[Will_D]

Revenue have the figures (i.e. excise returns) but would they release them?

Surely such stuff shoukld be in the public domain?

If a newspaper can request Fingal CoCo to disclose its spend on office supplies then why not Revenue?

[Ed]

It's not readily available but you could ask these people. http://www.abfi.ie/Sectors/ABFI/ABFI.nsf/vPagesBeer/Home!OpenDocument

I know in 2013 Diageo had a 44% market share (on and off trade) but that's probably gone down by now.

Heineken seem to be the only ones to publicly declare their share, stating it at 46% overall last year (http://www.fdbusiness.com/2014/02/heineken-increases-irish-market-share/) although €477m of €2.5bn is only 19%... so wtf is the correct figure?

So if those figures are right, it doesn't leave much for AB Inbev and SABMiller, let alone all the other imports?

Edit - "Heineken Ireland said that it currently possesses around 28% of the volume of the Irish beer market" http://businessetc.thejournal.ie/ireland-beer-market-recovery-economy-1629575-Aug2014/ what kind of rabbit hole am I looking into? 

[mr hoppy]

Don't know which of the big guys file accounts with the CRO but that would be the obvious place to start.

Also, how do H know their share? I'd assume based on publicly available info as I can't see Diageo sharing their revenue info otherwise.

[cruiscinlan]

Revenue have the figures (i.e. excise returns) but would they release them?

Surely such stuff shoukld be in the public domain?

If a newspaper can request Fingal CoCo to disclose its spend on office supplies then why not Revenue?

Revenue will have excise returns, and the Department of Finance have Exchequer Returns available here http://www.finance.gov.ie/sites/default/files/Appendix%20I%20-%20End-March%202015%20Tax%20Receipts%20%283%29.pdf

However asking Revenue to declare the returns of excise from individual companies would be a breach of data protection similar to how having your own returns available.

You could work out an approximation of market share by asking for the Excise returns for brewers in receipt of the Excise duty exemption/rebate and compare it to the total figure.

Excise only gives part of the figure as it includes, wines, spirits, cider etc. and does not give an indication of sales, as Excise is a tax on production.

Some data from Bord Bia here: http://www.bordbiavantage.ie/market-information/sector-overviews/beverages/

and here from Independent Craft Brewers of Ireland http://www.icbi.ie/uploads/4/1/0/7/41075859/economic_impact_craft_brewing_in_ireland.pdf

[Ed]

Thanks cruiscinlan, that's some good info...